一、人力资本思想的产生、发展及评述 二、人力资本理论产生原因分析 三、人力资本理论及其发展 四、人力资本理论受到的批判与 五、面临挑战

Alderfer's ERG Theory Core needs are existence, relatedness and growth Existence- provision of basic material requirements Relatedness-desire for relationships Growth -desire for personal development More than one need can be operative at the same time

Individuals who achieve goals and results with and through other people by making decisions, allocating resources, and directing activities

Big Five Model Extroversion- sociable, assertive Agreeableness-good-natured, cooperative, trusting Conscientiousness- responsible, dependable, persistent Openness to experience-

Effective Organization Implements an organization's strategy in a manner which satisfies the needs of its multiple stakeholders-customers shareholders, and employees Must be aligned fit with the strategy, situation, and objectives of stakeholders

Organizational Culture common perception held by the organization's members; a system of shared meaning Innovation and risk taking Attention to detail Outcome, people or team orientation Aggressiveness

Leadership versus Management Leadership- the ability to influence group towards the achievement of goals- coping with change Management-the use of authority inherent in designated formal rank to obtain compliance from organizational members-coping with complexity Organizations need both for optimal effectiveness

Determinants of Group Performance EXternal conditions imposed on group Group member resources Group structure Group processes Group tasks Group decision making Dr. Jerry L. Huxell

第一章 绪论 第二章 旅游者购买行为分析 第三章 旅游市场营销环境分析 第四章 旅游市场营销信息系统与市场调研 第五章 旅游市场细分与目标市场选择 第六章 旅游市场营销战略 第七章 旅游产品策略 第八章 旅游产品定价策略 第九章 旅游产品营销渠道策略 第十章 旅游促销策略 第十一章 旅游市场营销控制与管理 第十二章 旅游市场营销策划

1.现实生活中的财政问题 政府提供各种产品和服务 供电、供水、供气